Posts Tagged content marketing

The Economics of Content Marketing

The Economics of Content Marketing

Content marketing is clearly the new black. In a world where people live and die by search engine rankings, this seems to be the secret weapon. Sounds easy – just create lots of content, share it on social media, and you win the game. (Don’t share too

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Content Strategy Mousetraps

Content Strategy Mousetraps

I can just about see the irony – the reason I saw this post was because it came up on my LinkedIn news feed (via @votekatet). It was a content-led strategy that got me to read the article in the first place. A strategy which the article

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